Engaging a young TV audience

Engaging and entertaining a younger TV audience with a mobile app

The Brief

Whitebait Media needed an app for their new afternoon show, Adam and Eve. The show focused on bringing youths a daily fix of music, movies, celebs, games, fashion and much more. The app needed features through which they could engage with their younger demographic

The Solution

Putti created an app for the Adam and Eve show that used a mixture of rich features that would engage a younger audience. The Social Wall feature built engagement with the audience in a safe and controlled environment. The QR Code Scanner was used to enter competitions. Membership was used to gather information about their audience and Push Notifications were used to send out messages directly to a users device

Features used by The Adam and Eve Show

The Adam and Eve Show leveraged Putti’s interactive features to reach a younger audience

QR codes

The QR code feature enabled audiences to scan the competition QR code off the TV and go in to enter a competition

Social wall

The Social wall got the audience to connect with each other through the app and create a community of users for it’s show

Push notifications

Push notifications were used to reach and engage with the shows vast audience