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How to Use Your Mobile App as a Marketing Tool

How to Use Your Mobile App as a Marketing Tool

As you sit down to breakfast each morning, it is highly likely that you have already checked your phone or are just about to. You have probably even opened one or two apps by now. Maybe you turned off an alarm clock app, logged a fitness routine or checked your...

What can a mobile app do?

What can a mobile app do?

A mobile app can’t cook your dinner or put your socks in the washing machine. But it can do almost everything else! It can certainly give you recommendations on the best places to eat out so that you don’t have to cook. Or it can advise the best fabric softener for...

The Importance of an Online Presence

The Importance of an Online Presence

In this digital age, it is vital that your business has an online presence. We constantly have access to technology in our daily lives. Beyond the standard computer, people have ever-present access in their back pocket or handbag with portable mobile devices. You can...

What is a mobile app and how can it help your business?

What is a mobile app and how can it help your business?

The term ‘mobile app’ is everywhere these days. Anyone that has a mobile device will have plenty of mobile apps that they use on a regular basis. But did you know that a mobile app can be a fantastic tool for your business? What is a mobile app? Simply put, a mobile...

The power of push notifications

The power of push notifications

In this age of smartphones, the world is set in your palm. Whether it is to read the latest headlines, find your way around the city, or place an online order, mobile apps have become inherent to our daily lives. But when, on an average, a user downloads more than 40...

Marketing your app

Marketing your app

It costs a brand 5 times more to acquire a new customer than to retain an existing one. Acquiring a customers is far more costly than retaining and existing one. It makes far more economic sense for a business to retain the loyalty of an existing customer than trying...

mCommerce – A Radical Shift in Point of Sale

mCommerce – A Radical Shift in Point of Sale

The dawn of e-commerce transformed the way traditional business was being conducted. Transactions between the customer and retailer shifted from brick and mortar shops to the online world. It saved timed, offered convenience and increased the sales per day....

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