The power of push notifications

The power of push notifications

In this age of smartphones, the world is set in your palm. Whether it is to read the latest headlines, find your way around the city, or place an online order, mobile apps have become inherent to our daily lives. But when, on an average, a user downloads more than 40...

Marketing your app

Marketing your app

It costs a brand 5 times more to acquire a new customer than to retain an existing one. Acquiring a customers is far more costly than retaining and existing one. It makes far more economic sense for a business to retain the loyalty of an existing customer than trying...

mCommerce – A Radical Shift in Point of Sale

mCommerce – A Radical Shift in Point of Sale

The dawn of e-commerce transformed the way traditional business was being conducted. Transactions between the customer and retailer shifted from brick and mortar shops to the online world. It saved timed, offered convenience and increased the sales per day....

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