Designer Kelly Coe has become an integral part of the New Zealand fashion landscape with her bright and colourful clothing label ‘Augustine’. With a well-established website, social media followers numbering in the hundreds of thousands and a brand that’s growing at rocket-speed, Kelly and her team recognised that to continue growing their business and get ahead of the competition, it was time to go mobile.
As brick and mortar retailers all over the world are discovering, moving shops into the mobile realm is a sure-fire way to increase sales and nurture customer loyalty while staying relevant.
The Augustine team saw a real opportunity to reach potential customers all over New Zealand and beyond in a way that their brick and mortar stores did not allow them to do. With a mobile app, they opened the doors to having their shop in the palm of their customers’ hands all over the world.
Where a mobile app’s power over a website really comes to the fore is in push notifications. Kelly and her crew can send push notifications directly to app users advising them of latest specials, competitions, new products and exclusive app-only offers. Push notifications are a powerful way to keep customers up to date and consistently drive traffic and engagement on the app.
Augustine built their app on our Putti DIY platform which makes mobile apps achievable for small businesses. They invested in a Putti Works Design Package which allowed them to utilise our DIY platform with the support of our design team who designed an app with an on-brand look and feel.
Augustine cleverly launched their app with an exclusive app-only competition which gives users the chance to win a $1000 Augustine clothing voucher. They promoted the competition across their website and social media channels to encourage downloads and boy, did it pay off. Augustine quickly rose to the top of the ‘most downloaded’ charts in the New Zealand app store.
So what’s next for the team at Augustine? Well, as they release more labels and fashion ranges they will continue to promote their app across their social media channels and website to encourage downloads. Push notifications will keep customers up to date on new products and offers and the team will continue to expand their global reach. And all in the palm of your hand.