All Things Considered

All Things Considered is a community-driven platform launched to give consumers what they need to make informed and ethical purchasing decisions. It gathers information from brand websites, bringing ethics and sustainability data together into a single, easily accessible location. By centralising this information, the platform lets consumers compare and consider brands based on their commitment to positive change, ethics and sustainability.

Putti delivered strategy, UX/UI design, front-end development, server-side development and QA testing to bring the platform to life.

The opportunity

The fashion industry is one of the major polluting industries globally, producing 10% of all humanity's carbon emissions and standing as the second-largest consumer of the world's water supply. As consumers worldwide buy more clothes, the growing market for cheap items and fast-changing styles is taking a heavy toll on the environment.

Without accessible information from credible resources, it is difficult for consumers to figure out who is doing what in the fashion industry when it comes to sustainability and ethics.

That is why founders John Holt and Andréa van der Meel joined forces to spread awareness, creating a global platform to help the considered consumer lead the change.

Better consumer choices

All Things Considered set out to create a platform where consumers can quickly access comprehensive data about the ethical and sustainable practices of different brands. This transparency helps people understand the impact of their purchases on the environment, society and the economy.

By providing detailed insight into brands' sustainability initiatives, certifications and innovations, the platform lets consumers make conscious choices and align their purchases with their values and beliefs.

Increased brand accountability

Brands are becoming more accountable for their sustainability practices, knowing their performance is under public scrutiny on the platform. Many have improved their transparency and taken steps towards more ethical and sustainable operations.

Community engagement and brand progress

The platform's community has grown rapidly, fostering a vibrant environment where users actively share knowledge and encourage each other to support ethical brands.

Each brand has a dedicated profile page showcasing its ethical and sustainable initiatives: certifications, sustainable practices, social responsibility efforts and environmental impact. Users can follow their favourite brands' journeys towards better ethics and sustainability, staying updated on their contributions and advancements in addressing environmental and social issues.

The result

Through a collaboration spearheaded by ATC's UI designer Becca O'Shea, Putti created an easy-to-use online platform for consumers who consider ethics, sustainability and innovation, raising awareness of fashion's impact on the planet.

All Things Considered brings sustainability and ethics information from company websites into one location, making it easy for consumers to understand, compare and consider brands before supporting them with a purchase. On the platform you can:

• Research quickly to understand the ethics and sustainability of the brands you buy from.
• Discover which sustainable initiatives, certifications and innovations a retailer aligns with, or doesn't.
• Join the considered community by backing the brands you believe are on a genuine journey toward better ethics and sustainability.
• Follow your favourite brands and check in on their progress and contributions to people and planet.

The website has successfully created a bridge between conscious consumers and ethical brands, fostering a community committed to driving positive change. By providing transparency and supporting informed decision-making, All Things Considered has emerged as a valuable resource in the pursuit of sustainability and ethics in business, and is poised to make a lasting impact on ethical consumerism globally.