Economy for the Common Good - Our Partners and Efforts in Making the World a Better Place

Putti is committed to social enterprises that have a positive impact on people and the environment. The Economy for the Common Good (ECG) gives us a framework for that commitment: an alternative economic model that puts human wellbeing and community sustainability at the centre, rather than treating profit as the only measure of success. Below are the partners and projects we have supported in bringing that philosophy to life.

What Does Economy for the Common Good Really Mean?

The Economy for the Common Good represents an alternative economic framework that emphasises stakeholder benefit over pure profit maximisation. Rather than relying on traditional metrics like GDP, this model prioritises human wellbeing and community sustainability. As the ECG movement puts it: "measurements should reflect values", aligning what we count with what we actually care about as a society.

Projects We Have Supported in Promoting ECG

All Things Considered

All Things Considered website on a desktop monitor, a discovery platform for considerate consumers with sustainable brand cards

A sustainable shopping platform that aggregates ethical and sustainability information from company websites, enabling consumers to research brand practices, innovations, and environmental programmes in one place.

Take A Breath

Take A Breath breathing and stress-management app shown on two phones on a beach, with welcome and learning module screens

An online learning portfolio addressing stress management and mental health by teaching the connections between stress, brain function, and breathing techniques, helping users recognise and manage pressure without relying on medication.

Bucket

Bucket conservation app on three phones showing NZ projects like Takahe and Kakapo Recovery and a donation thank-you screen

A conservation-focused platform connecting New Zealanders who are passionate about environmental protection, rewarding users with achievements for funding ecological projects across the country.

FreeForAll

FreeForAll website on a tablet, headline "Don't bin it, share it" over volunteers in green shirts, item-sharing marketplace

An online marketplace designed to divert household items from landfills, targeting a 75% reduction in waste over time while supporting people in need by making goods freely available.

Emergency Q

Emergency Q healthcare app across several blue phone screens, showing find a doctor, patient details, and symptom triage

A real-time app connecting patients, hospitals, and clinics to reduce emergency room crowding. Patients with non-urgent conditions can bypass lengthy wait times, freeing up resources for critical cases.

Organ Donation NZ

Organ Donation New Zealand app on two phones, showing ODNZ contact details and best-practice donation guidelines for NZ ICUs

An initiative to increase organ donation participation in New Zealand, reducing transplant waiting lists and directly saving lives through greater public awareness and easier registration.

Our Commitment to Doing More Good Stuff

Society faces challenges that no single organisation can solve alone. Putti believes collaborative, technology-driven solutions are essential to addressing them, and we pledge to keep advancing sustainability while delivering quality services grounded in business integrity.

If you share our commitment to impact-driven work, let's talk or explore our work.

Frequently asked questions

What is the Economy for the Common Good?

The Economy for the Common Good (ECG) is an alternative economic framework that prioritises stakeholder benefit and human wellbeing over profit maximisation, arguing that economic measurements should reflect societal values rather than GDP alone.

Which social enterprise projects has Putti supported?

Putti has partnered with All Things Considered, Take A Breath, Bucket, FreeForAll, Emergency Q, and Organ Donation NZ, spanning sustainable shopping, mental health, conservation, waste reduction, and healthcare access.

How does Putti align its business with ECG principles?

Putti commits to working with enterprises that have a positive impact on people and the environment, weaving social responsibility into its commercial operations rather than treating it as a separate initiative.

How can an app make a real difference to a social or environmental problem?

By making a good idea easy to act on. Emergency Q connects patients, hospitals and clinics in real time so non-urgent cases can skip long waits and free up resources for critical ones. FreeForAll diverts household items from landfill by making goods freely available to people who need them. The technology isn't the point, the behaviour it enables is.

Does backing social enterprises mean compromising on commercial quality?

No. Putti treats social responsibility as part of how it runs, not a side project, and pledges to keep advancing sustainability while delivering quality services grounded in business integrity. The projects on this list are working platforms and apps, not gestures. Doing good work and doing good are not competing goals, and the partners here show what happens when you hold both.