Not every project goes to plan — and episode 3 of the Putti webtoon is proof of that. After winning the contract to build a mobile app for a New Zealand lottery company, the team hit an unexpected wall: Apple’s App Store guidelines prohibited in-app lottery ticket sales. The question was, what do you do when the platform rules change the game?
This episode tells the story of how Putti turned a regulatory roadblock into a product innovation. Rather than scrapping the project, the team reimagined the app’s core value proposition — shifting the focus from transaction to engagement. The result was a smarter, more user-friendly experience that still delivered exactly what the client needed, just through a different door.
It’s a story that every developer who has shipped to the App Store will relate to — and one of the clearest examples of why experience matters. Knowing how to navigate platform constraints, pivot quickly, and keep clients confident is a skill that only comes from having done it before.
<h3>The Lesson: Constraints Drive Creativity</h3>
The lottery app project became one of Putti’s most instructive early experiences. When the technical or commercial path you planned gets blocked, the best developers don’t just stop — they find another route. That problem-solving mindset has become one of Putti’s defining characteristics as a studio.
<h2>Frequently Asked Questions</h2>
<h3>Why did Apple reject the lottery app ticket sales?</h3>
Apple’s App Store guidelines restrict certain types of gambling and lottery transactions within apps, particularly where real money is exchanged for tickets or entries. This required Putti and the client to redesign the app’s purchase flow to comply with platform policies.
<h3>How does Putti handle App Store compliance?</h3>
Putti builds App Store compliance into the development process from the start. The team’s experience navigating both Apple and Google Play guidelines means clients avoid costly late-stage rejections. Compliance planning is part of every Putti mobile project.
<h3>Has Putti built apps for the gaming or lottery industry?</h3>
Yes. Putti has experience in regulated industries including gaming and lottery, where both technical compliance and user experience need to meet strict standards. This work contributed to the team’s expertise in building compliant, high-engagement consumer apps.
Ep 2. Three News App
Ep 3. Lottery App
Ep 4. New York Agency
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