Engaging a burger craving mobile audience
Wendy’s opened its first restaurant in Te Atatu in 1988. They now operate a chain of over 20 stores across the country. Founded in the US in 1969, Wendy’s overtook Burger King as the second-largest burger chain by overall sales in 2012.
Looking to breathe new life into the way customers used their application, Wendy’s wanted to streamline the purchasing process by providing customers with the option to order via
To begin we had to understand how the end user would navigate the app and how their interaction would communicate with Wendy’s existing systems.
We needed a user journey that helped users get comfortable using the app as quickly as possible. We also wanted a solution that could gather valuable customer information. The experience was designed to allow users to explore the menu without being forced to create an account from the outset. Once customers are ready to order, they are prompted with the benefits of creating a Wendy’s account.
To ensure freshness, Wendy’s only begins preparing the mobile order once/if the customer is in the store to pick it up. It was
On the 25th March 2019, we pushed a soft release of the app and gained valuable feedback from a controlled group of users. From here we made further enhancements before a wider release at the end of April 2019!
We were excited with the app launch, but we knew that the work had only just begun. We believe that the best products aren’t made at launch. Now we keep finding new ways to provide Wendy’s and their customers with increased value!
Find your favourite Wendy’s location.
Wendy’s are like the apps we make. Each product is amazing, but each has features that make them unique. With
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