Wendy'sEngaging a burger craving mobile audience.
Looking to breathe new life into the way customers use their application, Wendy’s intent was to streamline the purchase process by providing customers with the option to order via
Wendy’s has a
To begin we had to make sure that we understood how the end user would navigate within the app and how their interaction would communicate with Wendy’s existing systems.
We needed a journey that helped users onboard into the app as efficiently as possible, while also gaining customer information that was of value to Wendy’s. The experience was designed to allow users to explore the menu without being forced to create an account immediately. Once they were ready to order, favourite items or use coupons, they are prompted and presented the benefits of creating a Wendy’s account.
While users are able to make orders remotely from within the app, it was made clear early on that Wendy’s will only begin preparing the order once/if the customer is in the store for pick up, as this would guarantee the freshness of the meal that is served. It was
On the 25th March 2019, we pushed a soft release of the app, and we were able to gain valuable feedback from a controlled group of users and make further improvements before the wide release at the end of April 2019!
We were very happy to see the app finally go live, but we know the work has only just begun. We believe the best products aren’t made at launch. The hardest work starts after the fact and the challenge now is to find what will help Wendy’s provide the best value for customers.
Find your favourite Wendy’s location.
Wendy’s are like the apps we make. All are pretty amazing, but each one has features that make them unique. With
Hate waiting in lines? Having one of those days where you’d rather not talk to people?