Putti led the strategy, design and development of Free For All, a nationwide New Zealand platform that lets communities redistribute usable household goods for free instead of sending them to landfill. The platform gives donors and receivers one simple place to give and find items, and reached 1,000 users in its first week.
What was the opportunity?
Every year thousands of Kiwis go without basic household items, while thousands more send usable goods to landfill. Founded by Dee Glentworth, Free For All was a passion project aimed at reducing landfill waste, but it lacked a scalable way to reach its potential. Putti set out to build a nationwide platform that let communities redistribute usable goods freely to those who need them.
How did Putti build it?
Putti started by walking through every path for donating and receiving items and how each could work as a digital platform. Those discussions gave real insight into how donors and receivers would interact, which helped the team design a product around the genuine pain points of the process.
With the user journey and product direction defined, the design team moved into wireframing and design, refining as they went. After around three months of development and testing, the platform went live on 1 April. With a focus on controlled growth, Free For All still signed up 1,000 users in its first week.
The result
Since partnering with Free For All, Putti has led the creative, strategy, design and development of the whole project, crafting a product that serves a real purpose in New Zealand communities. The team has seen the direct impact on communities and on the environment, and continues to add value to the platform.
Key metrics
- 1,000 users in the first week
- Around three months from concept to launch