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Client

FreeForAll

Services

Strategy

Branding

UX/UI Design

Web Development

QA Testing

Year

2019

Every year thousands of Kiwis go without some of the most basic household items, while conversely thousands of Kiwis are sending usable household goods to the landfill.

The Opportunity

We here at Putti have always been passionate about contributing back into our community and that’s where our partnership with FreeForAll began. Founded by Dee Glentworth, FreeForAll has always been passionate about reducing our landfill waste but has lacked a truly scalable solution to do so efficiently.

Our goal was to create a seamless experience through a nationwide platform where the community can freely redistribute usable goods otherwise disposed of and send them to those in need.

The Process

In order to understand the end result of what we were building, we needed to walk through all possible solutions across donating and receiving items and how this could be implemented as a digital platform. Through many discussions, we were able to gain valuable insight into how both donating and receiving users would interact with one another within a platform. This helped us truly visualize a product that would solve the real pain points of the process.

With a user journey and product direction defined, our design team was able to move ahead with wireframing and design. It would be fair to say that with many refinements along the way, our design team produced a seamless and initiative user experience.

After a development and testing effort of around 3 months and many early mornings and late nights, our team brought a life-changing platform into reality and as of April 1st, FreeForAll was live!

Our marketing efforts have been limited to start promotion of FreeForAll. As this is a new platform, controlled growth is our target. We will very shortly however ramp up marketing efforts and really impact a needy market. 1k Registered users in Week1 is a sure sign that we are onto something!

The Result

Since partnership, we have led the creative, strategy, design and development of the entire FreeForAll concept.

Our team crafted an innovative product which serves a greater purpose than we could have ever imagined and in turn has been one of the most rewarding experiences as a company. We have been able to see first hand the positive contribution a product we developed from the ground up is having on our community and our environment.

However, it doesn’t end here, with many more improvements ahead, our team is hard at work continuously adding value to the platform.

Got any questions for us?