To find the closest restaurant, find out opening hours, check out all favourite menu items, check the prices and current promotions.
Wendys NZ wanted to reach and engage their fast growing mobile demographic which many of whom have transitioned over to using mobile devices exclusively for the consumption of digital content.
WHAT WE DID
Redemptions of coupons on the app was the biggest driver of the traffic increase. Push notifications surpassed any other form of digital engagement with it’s current user base growing to over 40K users.