All Things Considered is a community-driven platform that allows consumers to discover authentic brands that drive positive change around ethics and sustainability in their business.

The Opportunity

The fashion industry is one of the major polluting industries globally, producing 10% of all humanity’s carbon emissions and the second-largest consumer of the world’s water supply. As consumers worldwide buy clothes, the growing market for cheap items and new styles is taking a toll on the environment.

Without accessible information from credible resources, it would be difficult for consumers to figure out who is doing what in the fashion industry regarding sustainability and ethics.

That is why founders John Holt and Andréa van der Meel joined forces to spread awareness by creating a global platform to help the considered consumer lead the change.

The Result

Through a collaboration spearheaded by ATC’s UI designer Becca O’Shea, we’ve created an easy-to-use online platform for consumers considering ethics, sustainability, and innovation to raise awareness of fashion’s impact on the planet.

All Things Considered brings sustainability & ethics information from company websites to one location, making it easy for consumers to understand, compare, and consider brands before supporting them with your purchase.

In this platform, you can research fast to understand the ethics & sustainability of the brands you buy from; quickly discover which sustainable initiatives, certifications & innovations a retailer aligns with (or not); be part of the considered community by backing the brands you believe are on a considered journey toward better ethics & sustainability; follow your favourite brands and check in on their progress & contributions toward the planet and people issues.