ampm is a chain of convenience stores and gas stations founded in Southern California in 1978. It has since expanded across the United States and internationally, becoming a well-known brand for its quick, convenient, and wide range of products, including snacks, beverages, and grocery items, as well as its competitive fuel prices.
Customer loyalty is crucial for maintaining and growing market share in the competitive convenience store and gas station industry. With numerous competitors vying for the same consumer base, brands like ampm need to differentiate themselves by creating a unique and rewarding customer experience. Increasing customer loyalty results in repeat business, higher revenue, and, ultimately, a stronger market presence.
Our approach
The ampm app was designed to increase customer loyalty and drive foot traffic to ampm's physical stores. By integrating a scratcher game, offers/deals, and rewards systems within the app, ampm aimed to provide users with a unique, engaging, and rewarding experience.
The ampm app's primary goal is to significantly enhance customer loyalty. It achieves this by providing an engaging and rewarding mobile experience and driving customers to ampm's physical stores through incentives and exclusive offers.
The outcome
The ampm app was developed as a fully native application to ensure optimal performance and seamless user experience.
The features
Scratcher game: A fun, interactive game where users can win rewards by participating in daily scratcher challenges.
Offers/deals: Exclusive offers and deals available only to app users, incentivizing customers to visit ampm stores and make purchases.
Rewards: Users can earn rewards through winning scratcher games or redeeming offers/deals. These rewards can be used for future purchases at ampm stores.
The results
- 1.8M+: The app has gained significant traction, amassing over 1.8 million users by March 2023 in the US market alone.
- 4.8: The app has maintained a high average rating of 4.8 out of 5 stars, indicating strong user satisfaction and positive feedback.
- 1200+: Number of ampm locations in the United States.