Putti designed Bucket, a crowdfunding app for the Fairground Foundation that connects New Zealand conservation groups with supporters at home and abroad. Delivered as an interactive prototype, Bucket helps not-for-profits spend less time fundraising and more time protecting local flora and fauna.
What was the opportunity?
After years in the not-for-profit sector, Ecostore founder Malcolm Rands noticed how much time not-for-profits sink into fundraising. Bucket set out to fix that by acting as a crowdfunding platform for Kiwi conservation efforts, with a focus on flora and fauna projects.
Fairground Foundation, led by Malcolm and Melanie Rands, approached Putti to help turn that dream into reality: an app that connects local conservation groups with Kiwis and friends around the world to protect and nurture our environment. With little technical experience, the foundation looked to Putti for the overall digital strategy and the specific app components.
How did Putti approach it?
Every project starts with aligning everyone involved. After discussions about purpose and intent, Putti mapped out a rough roadmap, then moved into the design phase with wireframes and mockups. The goal was an interactive prototype the foundation could take to potential funders to raise awareness and secure backing to bring the app to life.
The result
After weeks of creating, analysing and refining, Putti completed the interactive prototype for the Bucket app. The onboarding is quick and gets users involved in seconds. Detailed project pages let conservation groups raise funds and share updates with the donors backing them. Circles help spread the word, highlighting what you and others in your circle support so you can find similar projects through like-minded people.
