Putti built the official CVS Pharmacy mobile app for iOS and Android, giving customers a simpler way to manage their health and pharmacy needs. From their phone, customers refill and transfer prescriptions, schedule deliveries, carry a digital loyalty card, print photos and look up medication information, complementing nearly 10,000 CVS retail outlets across the US.
What was the challenge?
Managing everyday health needs traditionally meant time-consuming trips to the pharmacy to refill prescriptions, manage loyalty cards and print photos. CVS Pharmacy wanted a mobile app that removed that friction with convenient, easy to use features, lifting customer satisfaction and building loyalty through a more engaging experience.
How did Putti approach it?
Putti focused on an app that was feature-rich yet genuinely intuitive. The team tackled the everyday jobs customers care about most:
- Streamlined prescription management, with an electronic refill and transfer service that removed physical prescriptions and phone calls
- An enhanced loyalty programme, replacing the plastic card with a digital one and opening the door to personalised offers
- Convenient photo printing, integrated so customers upload photos and send them to in-store printers for pick-up
- Medication assistance, with a pill identifier and medication information tool to help customers manage medicines with confidence
The outcome
The CVS Pharmacy app puts prescriptions, rewards, photo printing and medication information in one place, so customers can take charge of their health from home. Pairing a modern mobile experience with nearly 10,000 US retail outlets, the app brought convenience and ease to millions of CVS customers, and shows Putti delivering enterprise-grade mobile at scale.