Putti built the first mobile shopping app for Marks & Spencer, one of the world's premium retail brands. Integrated with the retailer's existing e-commerce system, the app lets customers browse and buy from home or in-store, with a barcode scanner and personalised offers that carry the welcoming, inclusive feel M&S is known for.
What was the challenge?
Marks & Spencer needed a user-friendly app that mirrored the quality and inclusivity of their stores. They wanted a smooth shopping journey, whether customers browsed from home or used the app while in-store, and accessibility for all demographics was a priority so their loyal customer base would not be left behind.
How did Putti approach it?
Working closely with M&S, Putti recognised that a one-size-fits-all approach would not suit such a diverse clientele. The team built a custom solution that connected directly to the existing M&S e-commerce system, giving existing customers a familiar experience while opening up mobile shopping to everyone.
A core feature was the barcode scanner, which let shoppers add items to their cart while in-store without navigating product categories. The app also personalised offers based on past purchases, creating a curated experience for each customer.
The outcome
The M&S app offers a smooth shopping experience for a wide range of customers. The barcode scanner makes in-store shopping effortless, personalised recommendations keep the product selection relevant, and the app retains the welcoming feel M&S shoppers expect, giving loyal customers a comfortable move to mobile.