Putti rebuilt the New Shoots website, a refreshed digital experience for New Zealand's most beloved daycare chain. Built on WordPress, it delivers a warm, modern, and parent-friendly online presence for 35+ NZ locations.
Implementation
By implementing on-page and off-page SEO strategies, the website's search engine ranking and organic traffic have significantly improved. The updated website has led to a better user experience, increased leads, and higher enrolment rates. The addition of the careers page has also boosted the company's employer branding, positioning New Shoots Daycare as an employer of choice in the childcare industry. Overall, the website transformation has proven highly successful, contributing to increased business growth and helping New Shoots Daycare stand out in a competitive market.
Helping parents find their way
For busy parents who need reliable childcare, finding a daycare that's conveniently located can be a crucial factor in their decision-making process. One of the biggest challenges we faced was creating a map that was both accurate and easy to understand. We needed to ensure that parents could easily locate the daycare centre and get directions, without any confusion or frustration.
We developed a customised location map that sits inside the daycare centre's website as though it had always been there. We used the Google Maps API to provide accurate and up-to-date location information, and we designed the map to be user-friendly and intuitive. New Shoots itself also reported that they received more inquiries and visits from potential new enrolments after the location map was implemented on their website.
A future-proof design system
We were entrusted with the crucial task of translating New Shoots' refreshed brand identity into a compelling and cohesive website experience. Recognising the importance of staying true to their core values and visual language, our team crafted a design system that carried the new branding elements through every page. By incorporating the company's unique colour palette, typography, and iconography into a well-structured, modular framework, we not only provided a consistent and engaging user experience but also ensured that the website effectively conveyed the essence of the New Shoots brand. This design system proved vital in streamlining the website development process and establishing a strong digital presence that accurately represents the company's vision and ambitions.
Results
The website transformation for New Shoots Daycare has been a resounding success, leading to increased leads, enrolments, and overall business growth. By focusing on user experience, refreshed branding, and optimised content, the new website effectively showcases the unique offerings of New Shoots Daycare and helps the company stand out in the competitive childcare market.
- +12.77%: There was a 12.77% increase in average position since we launched.
- +2.56%: The bounce rate of users visiting the new site improved by 2.56%.
- +3.27%: The click-through rate was increased by 3.27%.
What sets Putti apart is their genuine dedication to your business's success, just as if it were their own.