ADI is the leading global wholesale distributor of security products in over 200 countries and territories. They have strong supplier relationships with multiple companies to provide tailored service for their customers’ low voltage or technical issues that cannot be resolved elsewhere.

At Putti, we understand the importance of a seamless digital experience for B2B companies like ADI, a leading global distributor of security products. Their customer base relies on them for tailored solutions and exceptional service. ADI wanted to extend this outstanding service to the mobile realm by creating a user-friendly app to streamline ordering and provide easy access to valuable resources.

The biggest challenge was ensuring the app catered perfectly to the needs of ADI’s customers. We recognized the importance of integrating customer feedback throughout the design and development process. This would ensure that the app addressed their specific pain points and offered the functionalities they valued most.

To create an app that would become an indispensable tool for ADI’s customers, we took a customer-centric approach. We started by conducting in-depth user research to understand their needs and challenges. This involved interviews, surveys, and usability testing with a representative group of ADI’s dealers.

The feedback we received was invaluable. It helped us prioritize features and functionalities that benefit the app’s daily operations. We also ensured a smooth integration with ADI’s existing systems, allowing for functionalities like reordering past shipments and checking in-stock quantities at local branches.

We presented prototypes to user groups throughout the design and development process and incorporated their feedback into the final product. This iterative approach ensured the app was intuitive and user-friendly for all ADI’s customers, regardless of their technical expertise.

The result is a mobile app that empowers ADI’s dealers to shop for low-voltage security products easily. It allows them to reorder past purchases quickly, access real-time stock information, and explore deals and promotions—all from the convenience of their mobile devices. The app also provides a platform for ADI to share valuable resources like training materials and event information, further enhancing the customer experience.

While the app is only available for U.S. customers, ADI and Putti plan to roll it out to their global network. We at Putti are proud to have built ADI’s mobile app, which simplifies the buying journey for their customers and strengthens their position as a leader in the security industry.