Aéropostale
A mobile app and in-store music kiosk to increase shopping accessibility and a better in-store shopping experience for their customers
Strategy
UX/UI Design
Front-End Development
Server-Side Development
QA Testing
Summary
Aéropostale is well-known for its high-quality denim and fashion basics. They provide these items at compelling prices in an innovative, exciting environment that promotes unity through acceptance and empathy for others – all while treating everyone with respect.
The Challenge
Aeropostale noticed the recent popularity of iPhones and Androids among its typical consumers and decided to create a mobile app to provide a convenient shopping experience. This app was designed to give users the same feeling as if they were on the website, with added bonuses like exclusive deals and discounts–a true must-have for any Aéropostale fan. By creating this new mobile app strategy, the company has shown how much it values making its online store user-friendly above all else.
Without overlooking their in-store shopping, they also wanted to create a more interactive experience by allowing their customers to control the music in the store as they browse.
Our Approach
Working with an established brand with multiple branches and a loyal customer base was no easy task for Putti. We had to learn and be mindful of the brand’s promise in terms of experience and accessibility.Working with an existing website and existing in-store technologies were accounted for and worked with. From this awareness and analysis, Putti built an e-commerce shopping experience on an app that seamlessly delivered the Aeropostale brand’s website and retail channels.
The Outcome
Aéropostale’s new mobile app is a key part of the retailer’s strategy of providing an engaging customer experience across channels. With the mobile app, you can browse clothing and accessories, pay for items, manage your account information, and receive promotions through push notifications on an iPhone or iPad kiosk while in the store.
With online shopping becoming increasingly popular, the ability to provide a seamless online shopping experience is essential for Aéropostale. The new mobile app will allow customers to easily browse and purchase items from the comfort of their own homes. In addition, the personal account management and push notification features will allow Aéropostale to keep customers informed about sales and promotions, further enhancing the customer experience.