One of the most popular online shopping apps in the United Kingdom
The ASOS app is a convenient online shopping platform that includes all of the brands and items from ASOS.com. You no longer need to be tied to a computer to browse through endless options; simply open the app on your phone or tablet and begin browsing.
Online shopping was still in its early stages in 2008, with only 10% of purchases made online. There was a massive untapped market, and ASOS recognized the importance of embracing the digital space to stay ahead of the competition. The problem was that ASOS didn’t have a mobile solution, and the website wasn’t mobile-friendly. If ASOS wanted to be successful in the digital space, it knew it needed to develop a dedicated online shopping app. The app had to be simple to use and allow customers to browse and purchase products on their mobile devices easily. A mobile app would allow ASOS customers to shop on the go easily and conveniently.
We created an app that is simple to use and contains all of ASOS’s features. We also added shopping functionality, such as wish lists and mobile payment options, so customers can shop on their smartphones and tablets while out and about, rather than relying on desktop computers at home. The team collaborated closely with us throughout the development process, understanding what was required in the first version of iOS requirements before we did any work ourselves, then guiding us along as things evolved until it was clear which direction would be best suited for success. And, as we scaled up, we had no trouble handling large volumes, thanks to the eCommerce platform’s clean integration.