March 27, 2017

How to Use Your Mobile App as a Marketing Tool

As you sit down to breakfast each morning, it is highly likely that you have already checked your phone or are just about to. You have probably even opened one or two apps by now. Maybe you turned off an alarm clock app, logged a fitness routine or checked your messages. Whatever you did, you utilised an app that was useful to you.

Your business could offer people that kind of useful app too.

You can design a marketing strategy for your mobile app to better your customer’s experience with your brand. If you have a physical or online store you can provide incentives to shop with in-app discounts or special offers. Or you can simply use your app to connect with your loyal customers and increase their appreciation of your brand.

4 Top Tips on Using Your App as a Marketing Tool

1 – Make Sure People Can Find Your App

The first step to a successful app is having people use it. Your customers will not be racing to download your app if they don’t know about it. Make sure it is listed in the most obvious places like the App Store and Google Play, but don’t just stop there. Tell your clients and followers about your app in as many places as you can. List it on your website, post about it on social media, mention it in your emails and tell people in person. You may even want to consider some paid advertising so that potential clients can happen across it when Google searching in your field.

2 – Make Sure It Is Useful

Your app needs to have a clear purpose or it may be deleted when people can’t remember why they downloaded it in the first place. It not only needs to be useful to your clients, but it also needs to have a way for you to easily generate leads as a marketing tool.

For example, if you are a productivity coach then your application could offer tips on how to organise a busy work schedule. Draw people in by using actionable tips and then subtly upsell them to using your coaching services.

3 – Do Not Be Blatant

Don’t ram your product down your users’ throats within the app. They will not appreciate constant direct selling approaches. Make sure that your app provides value as well as opportunities to buy from you. If you only advertise your products then users are likely to get bored and stop using the app. Take the opportunity to advise your users of upcoming events, exciting company news and freebie offers.

4 – Have a Clear Marketing Goal

Know what you want to achieve with your app so that you can build the content accordingly. If you are using the app as a way to build a relationship with your clients, then give them ways to interact with your brand. Keep your content current, consistent with your brand and relevant to your target audience.

With the correct marketing strategy your mobile app can really elevate your customer experience and increase your sales. Get clear on what you want to achieve with your app so that you can implement your strategy right from the start. If you want to know more bout how a mobile app can help boost your business, then contact Putti today.