February 27, 2017

The Importance of an Online Presence

In this digital age, it is vital that your business has an online presence. We constantly have access to technology in our daily lives. Beyond the standard computer, people have ever-present access in their back pocket or handbag with portable mobile devices. You can search the internet from your office, the couch, the park, the beach, the mall and anywhere in between. It is imperative that your business has a distinct online presence otherwise you may find yourself lost in the crowd.

Gone are the days of lengthy dinner table arguments on whether Tom Hanks or Tom Cruise starred in Forrest Gump. In these digital days, a simple Google search will settle the argument in seconds. If you want to be considered by potential clients, then you need to make sure you can be found by a simple Google search too.

Your online presence is your digital calling card, so make sure it says the right things about your business.


Every business needs their own piece of internet real estate. It is how new customers can find you and how existing customers can refer back to your products and services. Your website must look professional and function correctly. Make sure the buttons do what they are meant to do, the images look great and the wording is error free and grammatically correct.

As people often use their smartphones or tablets to search the internet, you need to make sure that your website is mobile responsive or you will risk turning customers away. It is also a good idea to have relevant keywords inserted into your webpages to give yourself the best chance of being found by search engines.

Your website is a fantastic place to let people know what your business is all about. Showcase your products and services, allow people to buy them, provide great information for your users and show them how they can contact you.

Mobile Apps

Designed to be a premium online experience for portable devices, mobile apps are a relevant way to get in front of your clients. More than just a mobile responsive website, mobile apps package existing web data in an easily navigated format with added bonuses only an app can bring. Users can interact with an app more than a website, so this improves their overall user experience. But more importantly, businesses can directly communicate with their app users through push notifications – something they can’t do with a website.

Mobile Apps are a steadily growing market. All big businesses have them, and they can be useful for smaller businesses too. With over 2 million apps in both the Apple App Store and Google Play Store, it is definitely a popular space. Most people will have 20-40 apps on their phone and use them regularly. By having your own business app you can reach this enormous market. Because of the competition, it is not just enough to have an app. To stand above the rest, the app must be relevant, easy to use, have great functionality and contain fantastic content.

Social Media

In September 2016 Facebook had 1.18 billion active daily users. That is a lot of potential for getting your business in front of your target client. Facebook is also not the only social media platform, Instagram, Twitter, Snapchat, Google Plus and LinkedIn are all available to increase your exposure. Social Media works best when you use it to direct traffic back to your website or app.

An online presence makes your business look more professional and allows people to find you at any time of the day or night. If you think it might be time for a new website, or the addition of a mobile app, then get in touch with Putti to see how we can help boost your online presence.