May 4, 2022

Why trading cryptocurrencies is a good investment for medium-sized businesses

photo of cryptocurrency investment

Cryptocurrencies are becoming more and more popular, and for a good reason. They offer a secure way to make transactions without needing a third party. This makes them perfect for businesses of all sizes.

Businesses worldwide are starting to use bitcoin in more ways than one, with crypto being accepted by companies like Microsoft and servicing providers moving into this space. The number of businesses that accept cryptocurrency has increased exponentially since it first gained traction as an investment vehicle in 2017.

The rapid growth continues today; 2,300 US firms alone, according to Coinmap database, use cryptocurrency. In New Zealand, crypto is becoming more popular, with a staggering 18% of adults investing in cryptocurrencies.

But what does tomorrow hold? Will we see an increase in the use of cryptocurrency? And more importantly, businesses should start to invest in this new technology?

Crypto and Blockchain Technology

Thanks to its transparency and security, the blockchain technology that underpins Bitcoin is being increasingly used by businesses. Transactions made on the blockchain are secure and cannot be tampered with. This makes it perfect for companies that need to share sensitive data.

And since blockchain technology is decentralised, there is no longer a need for a third party to verify transactions. This makes blockchain-based transactions much faster and more efficient than traditional methods.

Let us look at the benefits of trading cryptocurrencies and how they may help medium-sized firms. We’ll also touch on the significance of developing a well-designed crypto trading software that can serve as a connection between regular people and specialists who guide them through the investing process.


Save On Transaction Fees

In recent years, cryptocurrencies have become a popular form of digital currency, with many businesses choosing to trade and invest in them. While cryptocurrency trading comes with certain risks, there are also many benefits. For one thing, cryptocurrency transactions often involve lower transaction fees than those charged by traditional payment processors. This is because blockchain technology provides an easy way to track all transactions made on the network, eliminating the need for intermediaries like banks and other financial institutions. As a result, businesses can save money by using cryptocurrency instead of traditional payment methods. Additionally, when cybercrime is on the rise, cryptocurrency offers enhanced security for online payments and transfers. Thus, trading cryptocurrencies can help businesses enjoy several key advantages that ultimately benefit their bottom line.



Cryptocurrencies are a form of digital money that uses cryptography and blockchain security. The most certain benefit of cryptocurrency is its high-level crypto security, which relies on hash rates for protection from hacking attacks. Bitcoin has the highest total mining power in any network by far with over 50%, making it extremely difficult to compromise this currency even if one actor gains control over more than half of all existing bitcoins (or tokens).


Diversified Investment Portfolio

Cryptocurrencies have emerged as a popular asset class in recent years, attracting the attention of both individual investors and businesses. One key advantage of cryptocurrency investing is that it can help to diversify a portfolio. This is because the price of cryptocurrency is not linked to the performance of any one country’s economy. This means that businesses can hedge against economic risks by investing in cryptocurrency.

For example, if a company is worried about a potential recession in its home country, it could choose to invest part of its portfolio in cryptocurrency. This would provide them with some protection against a fall in the value of their domestic currency. Cryptocurrencies can also offer businesses the opportunity to gain exposure to new and emerging markets. For example, many cryptocurrency exchanges are based in countries with less developed financial markets, such as Malta or Gibraltar. This means that businesses can gain exposure to these markets without setting up their operations in these countries. Cryptocurrency investing is, therefore, an attractive option for companies looking to diversify their portfolios and protect themselves against economic risks.


Features that should be included in any good crypto trading software

Creating a well-constructed crypto trading app is essential for businesses that want to trade cryptocurrencies. This is because the app will be the bridge between normal individuals and experts who facilitate the process of investing.

When considering crypto trading software, there are several key features that should be included in any good platform. These include a user-friendly interface to help first-time traders learn the ropes, accurate market data and pricing for reliable tools and analysis and robust security measures to protect your sensitive information. Additionally, having an integrated crypto portfolio is essential for monitoring your progress and making adjustments to your strategy as needed. Overall, these features are essential for anyone looking to get started in crypto trading and ensure that they get the most out of this exciting new investment opportunity.

So, if you’re looking for a way to save on transaction fees, get more security for your transactions, or want to start trading cryptocurrencies, a crypto trading app is the solution for you. Ready to invest in building your own crypto trading app? Talk to us. At Putti Apps, we have the experience and expertise necessary to help you create a high-quality cryptocurrency trading app that meets all your needs. Contact us today to learn more about our services and how we can help you get started in this exciting new market.