May 15, 2023

Maximise the Portal Prowess: Slashing Costs and Supercharging Efficiency!

Customers are increasingly inclined to rely on their own resources. According to a Zendesk report on customer experience, 69% of customers prefer to resolve their issues independently, while 63% routinely utilise a company’s online resources for assistance.

Why? Because it is a time-saving hack that eliminates the need to contact your business, particularly for simple questions and quick answers. Moreover, self-service becomes an absolute lifesaver during a crisis, when a massive influx of support requests and urgent customer needs necessitate immediate attention. Adopting customer portals and self-service options isn’t just a smart move; it’s essential for providing exceptional customer service, ensuring customer satisfaction and efficiency even in adverse circumstances.


But what exactly is a “customer portal”?

A customer portal serves as a centralised hub where customers can effortlessly handle their interactions with your company. It provides them with a convenient space to perform various self-service tasks, such as checking the status of their support requests, accessing relevant knowledge base articles, and engaging with your community. This dedicated portal combines all your business’s self-service functions into one personalised location, accessed through your website or mobile app.

When seamlessly integrated with other systems, a customer portal can empower customers to view and modify their account information. This means they can easily update details like their shipping address or cancel a reservation, granting them greater control over their relationship with your company. With a customer portal at their fingertips, your valued customers can enjoy a seamless and efficient self-service experience.

Customer portals MATTER

According to the Zendesk 2022 Customer Experience Trends Report, 70% of customers now anticipate companies offering a self-service portal or accessing content. While traditional support channels like email and phone are still crucial for addressing more complex concerns, they often fall short when customers seek quick, straightforward answers, like changing their account password.

This is where a support portal becomes increasingly vital in customer service. It empowers businesses to place the power directly in the hands of the customers, granting them instant access to information whenever they need it, without the hassle of directly reaching out to your company. With a support portal, you can meet customer expectations by providing them with self-service convenience they crave, ensuring a frictionless experience that keeps them satisfied and engaged.

As the need for self-service grows, having a customer portal has gone from being a nice-to-have to a must-have for businesses. According to a Microsoft study, 90% of customers expected businesses to have an online portal for self-service.

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Customer portals are POWERFUL

Picture this: a customer portal humming with activity, as clients navigate through a sea of options, tracking orders, managing their accounts, and resolving issues like seasoned pros. Meanwhile, behind the digital curtain, your support staff can finally catch their breath and revel in the newfound serenity of reduced call volumes and fewer support tickets flooding their inboxes.

By implementing a well-designed customer portal, you can streamline processes, eliminate unnecessary manual tasks, and integrate with other systems to create a symphony of interconnected awesomeness. It’s like a well-oiled machine that would make even the most stoic engineer shed a single tear of pride.

Merely having a customer portal in place won’t automatically unlock its full potential and advantages. To truly harness its benefits, crafting a valuable customer portal experience goes beyond the surface-level tasks of creating a space for it and adding visual flair with colours and typography. It involves a strategic approach that revolves around understanding and fulfilling the core needs of your most important assets: your customers. By focusing on their requirements and tailoring the portal accordingly, you can create a meaningful and impactful experience that resonates with them, fostering stronger relationships and maximising the portal’s effectiveness. Remember, it’s not just about the aesthetics; it’s about aligning the customer portal with your customer’s needs for an exceptional and purpose-driven experience.


Join Our Success Stories: Elevate Your Business Processes and Customer Interactions Today


Picture this: Hirepool, once trapped in the Dark Ages with an archaic and inefficient system. But fear not! Armed with our expertise, we, at Putti, transformed their workflow into a modern wonder, without sacrificing vital information or procedures.

How did we achieve this marvel? Our aggregator platform bridged the gap between the old and new systems, seamlessly integrating them into a streamlined operation. The results? Hirepool now functions like a well-oiled machine. Workflow has been optimised, data is automatically stored and updated, and the user experience has undergone a remarkable makeover. Oh, and here’s the cherry on top: everything is conveniently accessible from any device. The impact? Productivity skyrocketed while costs plummeted. It’s a glorious win-win situation for all parties involved.

But don’t just take our word for it. Let Hirepool’s transformation be the living proof of our portals’ power. Together, we can recreate this success story for your business too.

Experience firsthand how we’ve revolutionised internal processes and customer interactions for numerous businesses just like yours. Delve into our compelling case studies to witness the transformative power we possess.

Explore our customer portal solutions

Are you prepared to elevate your corporate prowess? Reach out to us today and discover how we can unlock the untapped potential of a customer portal, serving as your trusted digital personal assistant.