What the sh*t year 2021 was after what I thought was a sh*t year in 2020. It is hard to gauge what is a measure of success during these whacky times. Is it innovation in times of adversity? Is it...
Year 2021 in Review
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Written by Bruce Howe
2020 in Review – A Year of Character Building
After everything that 2020 has been, I wonder what the impact of this year will be on us all. Will Gen Z’s take on an even more significant commitment to what is right for the earth after seeing...
BCP’s Moving To Digital In This Crisis
The first time I came across a Business Continuity Plan (BCP) was when I moved to Beirut, Lebanon as the Marketing Manager for Nokia in the Levant Region. Our markets were Lebanon, Iraq, Jordan,...
Employee engagement at the right time, during a crisis
We are living in unique times. The number of emergencies, crises, disasters that businesses and we all deal with, is far too high. If I think about the last year or so, in New Zealand we’ve had mass...
Bruce Howe tells Tribe how apps can help build successful businesses
We are living our lives more and more through apps. They are literally everywhere – when we shop, read the news, pay for our park, apply for a job. They’re even there to help us chill out and...
The modern role of websites
If Start-ups are the key to growth for the NZ Economy, then ANZ should get a pat on the back for their ANZ Biz Start-Up series. I spoke at two events recently in Hamilton and Auckland. The Hamilton...
The mobile app drives the engagement that retailers desire the most
We are delighted to have Bruce Howe, CEO of Putti to guest blog for us and get under the hood of mobile Apps. Putti has built apps for ASOS, Mark&Spencers, Aersotaple, Air Europa...
Middleware: Finding the middleground
We recently discussed the many benefits of mobilising legacy systems. But in order for your organisation to reap these benefits, you will have to decide between system updates, off-the-shelf...
Legacy Systems: What you mean it’s not on mobile?
Consumer technology moves rapidly, raising customer expectations and driving further demand. More speed, more functionality, more connectivity…
Do you really need an App?
Companies considering a mobile app are often unsure of the reasons to build in the first place, the associated ROI and the ongoing support requirements.
Buy kiwi and pay more?
What is it about this movement of buying Kiwi brands when it just doesn’t make sense? I am loving how Kiwis are so keen to support home grown brand’s, even if they are paying a premium for...
Life After Spark
Putti Apps is going strong. In fact, stronger than ever! There is a good reason for making this clarification, as it is well known how small this New Zealand market is and how quickly things...