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Written by Bruce Howe

Life After Spark

Life After Spark

Putti Apps is going strong. In fact, stronger than ever! There is a good reason for making this clarification, as it is well known how small this New Zealand market is and how quickly things change....

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What can a mobile app do?

What can a mobile app do?

A mobile app can’t cook your dinner or put your socks in the washing machine. But it can do almost everything else! It can certainly give you recommendations on the best places to eat out so that...

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Marketing your app

Marketing your app

It costs a brand 5 times more to acquire a new customer than to retain an existing one. Acquiring a customers is far more costly than retaining and existing one. It makes far more economic sense for...

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